FT. LAUDERDALE, Fla.--(BUSINESS WIRE)--Odyssey Wellness, producers and marketers of Odyssey Elixir, the first sparkling, mushroom-powered functional energy beverage, today announced that the company was selected as a 2023 KeHE Summer Show On Trend® award for their Dragon Fruit Lemonade in the Beverage Category, which includes SS coffee, tea, water, juice & functional.
“We are humbled and beyond honored to receive this award from KeHE recognizing Odyssey as a leader in this category as we build our brand and expand our presence nationally,” said Scott Frohman CEO and Founder of Odyssey Wellness. “The carbonated drink category is crowded, but many consumers are moving away from sodas and traditional old-school energy drinks. They want healthier, more natural versions with functional benefits and less or no sugar like Odyssey,” said Scott Frohman, CEO and Founder of Odyssey Wellness.
As part of KeHE’s commitment to innovation, the distributor is celebrating and recognizing select brands at the KeHE Summer Show for ingredients, innovation, taste, pricing, packaging, people, purpose driven, and the brand’s story. Out of nearly 300 brand applications, KeHE’s trend innovation gurus selected 16 On Trend® winners for select categories.
Odyssey fills a gap on the shelf with fresh-flavor options that have bubbles and functionality using key trending ingredients like functional mushrooms, which are rich in nootropics, adaptogens and beta-glucans for a wide array of benefits. Odyssey is designed to boost energy, focus and mood without a caffeine crash, added sugar or artificial sweeteners.
The 2023 KeHE Summer Show is exclusive to current registered KeHE suppliers and retailers. Retailers attending the show can discover and shop the 2023 KeHE Summer Show On Trend® winning products between February 1 to February 15, 2023 at www.connect.kehe.com or in Nashville, Tennessee at the in-person show from February 7 to February 8, 2023.
Based in Ft. Lauderdale, FL, Odyssey Wellness creates and manufactures Odyssey Elixir, an emerging brand of mushroom-based functional energy beverages infused with a high concentration of adaptogenic and nootropic-rich extracts from Lion’s Mane and Cordyceps. They are rich in beneficial Beta Glucans known to support digestion, heart health and immunity. The company’s mission is to offer a new type of healthier, sober curious energy drink that contains a lower dose of natural green tea caffeine, no added sugar, no preservatives, no artificial flavors, or sweeteners, and are vegan, non-GMO, and kosher. Odyssey offers health benefits for the body and mind, boosting energy, focus, clarity, and mood. For more info about Odyssey, visit https://odysseyelixir.com/ or check us out on Instagram.
KeHE Distributors, LLC (KeHE) is the largest, pure-play distributor of natural & organic, specialty, and fresh products to more than 30,000 natural food stores, chain and independent grocery stores, e-commerce retailers, and other specialty products retailers throughout North America. With over 6,800 employee-owners, KeHE, a Certified B Corporation, drives its mission of serving to make lives better and bringing the next level of goodness, crazy GOOD™, throughout all aspects of its operation. For more about KeHE, visit KeHE.com or check out our social media channels: LinkedIn, Instagram, Facebook,& Twitter.
VP of Communications