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Leinenkugel’s to Update Logo, Trader Joe’s Says “No”

The Miller Brewing Company brand will remove the image of a Native American from its packaging in 2021, but Trader Joe’s says it will not change its packaging.

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Leinenkugel’s, the Chippewa Falls, WI brewer which was founded in 1867 and is now owned by Miller Brewing Company, will be dropping the Native American woman from its logo in the coming months, following suit of other companies who have recently removed controversial names and logos of minority figures from their packaging.


See: Aunt Jemima to be Retired by PepsiCo, Mars and Conagra Follow Suit

See: The Curious Case of the Disappearing Maiden—Land O’Lakes Rebrands


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Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
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