Beyond Meat has opened a new state-of-the-art manufacturing facility in the Jiaxing Economic & Technological Development Zone (JXEDZ) near Shanghai. As Beyond Meat’s first end-to-end manufacturing facility outside the U.S., the plant is expected to significantly increase the speed and scale in which the company can produce and distribute its products within the region, while improving Beyond Meat’s cost structure and sustainability of operations.
Designed to serve China’s growing plant-based meat market, the facility will produce Beyond Meat’s range of plant-based pork, beef, and poultry products, including Beyond Pork, the company’s first innovation created specifically for the Chinese market. By producing closer to the consumer and leveraging local supply chains, Beyond Meat is investing in the growth of the plant-based meat category in China and demonstrating its commitment to China as a region for long-term growth. In addition to scaled production to support the company’s expanding retail and foodservice business within China, the facility will also feature R&D capabilities to create new product offerings and support Beyond Meat’s local strategic partners.
The announcement comes one year after the company first entered mainland China through a nationwide partnership with Starbucks China. The facility is intended to pave the way for Beyond Meat to efficiently scale up to meet future needs and demand.
Beyond Meat’s strict ingredient guardrails and commitment to making products utilizing simple, plant-based ingredients without GMOs has enabled the brand to expand product distribution throughout China and around the globe. It will also be opening its first owned manufacturing facility in Europe later this year.
The Processing Zone Returns to PACK EXPO
As a direct response to industry demands, The Processing Zone is returning to PACK EXPO Las Vegas and Healthcare Packaging EXPO (Sept. 27-29, 2021, Las Vegas Convention Center). The show will showcase front-of-line solutions from food processing/systems, food safety, engineering, design and construction services and more, according to show producer, PMMI, The Association for Packaging and Processing Technologies. It will also offer targeted education via its processing-dedicated Innovation Stage.
Attendee registration opens in May. In the meantime, visit packexpolasvegas.com for more information.
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