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Monster Beverage Acquiring CANarchy Craft Brewery Collective

The $330 million deal will provide Monster Beverage with all the CANarchy craft beer and hard seltzer brands as an entrée into the lucrative alcoholic beverage sector.

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Monster Beverage has entered into a definitive agreement to acquire CANarchy Craft Brewery Collective, a craft beer and hard seltzer company, for $330 million in cash.

The transaction includes the Cigar City (Jai Alai IPA and Florida Man IPA), Oskar Blues (Dale’s Pale Ale and Wild Basin Hard Seltzer), Deep Ellum (Dallas Blonde and Deep Ellum IPA), Perrin Brewing (Black Ale), Squatters (Hop Rising Double IPA and Juicy IPA), and Wasatch (Apricot Hefeweizen) brands. It does not include CANarchy’s standalone restaurants.

The transaction is expected to close in the first calendar quarter of this year and is subject to customary closing conditions, including regulatory approvals. Monster’s organizational structure for its existing energy beverage business will remain unchanged. CANarchy will function independently, retaining its own organizational structure and team, led by Tony Short.


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“This transaction provides us with a springboard from which to enter the alcoholic beverage sector,” says Monster’s Vice Chairman and Co-Chief Executive Officer Hilton Schlosberg. “The acquisition will provide us with a fully in-place infrastructure, including people, distribution, and licenses, along with alcoholic beverage development expertise and manufacturing capabilities in this industry.”

“The addition of CANarchy and its brands to the Monster beverage portfolio represents an excellent opportunity to further grow our already robust product offerings,” adds Monster’s Chairman and Co-chief Executive Officer Rodney Sacks. “We are excited to build and expand upon CANarchy’s existing brands with innovative new products.”

“The team at CANarchy is thrilled to be joining Monster,” says CANarchy’s Chief Executive Officer Tony Short. “We look forward to capitalizing on the combined expertise of Monster and CANarchy to further strengthen our current alcoholic product offerings, expand our product portfolio to meet the ever-changing needs of our customers, and to grow our business.”


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