NEW EVENT! Cutting-edge Trends for Food Products at PACK EXPO Southeast
Discover all the latest packaging & processing solutions for food products at the all-new PACK EXPO Southeast in Atlanta, GA, March 10-12, 2025

Hershey Opens New R&D Center in Malaysia

The center will fuel product innovation for markets around the world and serve as the company’s AEMEA hub to quickly develop, test, and launch new products.

Hershey Logo

The Hershey Company has announced the official opening of a new Research & Development Center located in Johor, Malaysia. The 10,400-sq-ft facility, one of Hershey’s largest R&D facilities outside the U.S., will house R&D laboratories, a packaging development facility, and a sensory area, which will enable the company to partner with various innovation teams to taste-test and shortlist iconic products known and loved by consumers across the globe.

The center also will serve as Hershey’s AEMEA (Asia Pacific, including India and China, Europe, the Middle East, and Africa) hub for innovation and technology. As such, it will help enable Hershey to quickly develop, test, and launch new products customized to consumers’ tastes across the region. The investment is a core part of the company’s strategy to drive international growth through innovation.


Watch video   unPACKed with PMMI: Next Stop: PACK EXPO International 2022

“This investment is just one example of how Hershey is continuing to reinvent the science of confectionery through internal and external innovation,” says Philippe Zehnder, Hershey senior director R&D, international. “The new facility will allow our talented teams to gain deeper insights into consumers by enabling them to conceptualize, test, and develop some of the most innovative products across the region.”

“The facility will act as a central hub for the company’s operations across the AEMEA region within countries in the Asia Pacific, including India and China, Europe, the Middle East, and Africa,” adds Herjit Bhalla, vice president, AEMEA & India, The Hershey Company. “Our new R&D Center reflects our ongoing commitment to understanding the preferences of consumers across the markets.”


INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to food packaging and processing challenges. Don’t miss this extraordinary opportunity for your business!
REGISTER FOR $30!
INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast