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Heineken Appoints New President of the Company's Europe Region

Glenn Caton, current senior vice president of global commerce at Mondelez International, will succeed Soren Hagh as Heineken president Europe.

Heinekin President Of The Europe Region Glenn Caten

Heineken has announced that Glenn Caton will succeed Soren Hagh as president Europe as of January 1, 2024. Caton is currently senior vice president of global commerce at Mondelez International.

He started at Mondelez in 2013 as VP for chocolate Northern Europe before becoming president, Northern Europe, in 2016, where he delivered strong top- and bottom-line growth. He moved to Singapore in 2018, initially as category president for chocolate across Asia, the Middle East, and Africa before becoming business unit president for Southeast Asia, where he steered the business through the COVID pandemic.


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Caton began his career at P&G, where he worked for nine years in roles across sales and marketing. He then moved into the wine sector as senior marketing director for Europe at E&J Gallo from 2003 to 2006 when he joined Hiscox Insurance as UK sales & marketing director and subsequently managing director of the UK direct-to-consumer business based in London. After four years, Caton returned to the wine sector as UK managing director of Direct Wines, the largest consumer wine business in the world.

“Glenn brings great experience of operating across different sectors, regions, and cultures,” says Dolf van den Brink, Heineken CEO and chairman of the executive board. “He has driven growth and innovation and delivered consistently strong results leading businesses in FMCG, financial services, direct-to-consumer and retail. He is an entrepreneurial, highly commercial, and creative leader who has demonstrated a clear ability to build highly motivated teams that drive for results and deliver change. He will be a great addition to Heineken and our executive team, and I very much look forward to working with him.”



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