So the firm specified holographic labels on the front, back, and neck of the flavored-vodka bottles, which come in three sizes. The 750-mL and 1-L bottles are glass, while the 1.75-L is PET.
“We wanted something that would add a little pizzaz,” explains vice president of marketing Jack Kavanagh. And the upcharge compared to more conventional options? “Basically insignificant,” says Kavanagh.
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