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Pepsi NEX Zero comes with attached prize

Nintendo collectors will appreciate the free bonus.

Pw 44069 3 Pepsi Toy A

Found in Food Mart (akin to a 7-Eleven in the U.S.), in Tokyo, Japan, this unusual pairing of a bagged Nintendo “Dragon Quest X” monster figure with a single-serve bottle of Pepsi brand NEX Zero (bottled by Suntory, Osaka) sells for 147¥/USD $1.88. A band on the flex-packed figure, complete with tiny stand, fits over the bottle top. Consumers can collect 16 different figures in the promotion, which reportedly launched in July. 

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Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
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Liquid Foods Innovations Report