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Mondelēz International Acquires Well-being Snacking Company

The purchase provides Mondelēz further growth opportunities in chocolate, cross-category potential in crackers, and opportunities to expand its distribution.

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Mondelēz International has acquired Hu Master Holdings, the parent company of Hu Products, a U.S.-based snacking company and category leader in premium chocolate, that offers high-quality snacks made from simple ingredients.

Mondelēz International will operate Hu as a separate business, with all products being produced at its current manufacturing facilities. Financial terms of the deal were not disclosed.

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