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Tetra Pak has completed installation of its new full-color, full-width digital printer at its Denton, Texas packaging material converting factory. Commissioning is ongoing, and the company expects to begin commercial production in 2022. This marks an important milestone as Tetra Pak continues its quest to drive innovation in the food and beverage industry with digitally printed smart packaging.
A first in the food and beverage carton industry, the digital printing technology reduces time from design to print and brings flexibility in order placement and product customization. Benefits like the ability to print dynamic on-package QR codes and the capability to include a variety of designs within the same order bring new possibilities to food and beverage brands. Digital printing also allows for smaller, more customized batch sizes and facilitates connected packaging applications via unique codes and designs.
“We’ve always been committed to helping our customers grow through innovation,” says Jeff Fielkow, president and CEO of Tetra Pak U.S. and Canada. “This digital printing technology opens new avenues for brands to connect more deeply with consumers, while also delivering more customization and flexibility.”