Coffee package design takes unconventional route to shelf impact

Subscription-based coffee delivery service, DripJoy, gets a visual identity to match its happy-go-lucky brand position.

Pw 192074 Dripjoy Addl Boxes

DripJoy is a new coffee company with a business model that caters to those who can’t imagine functioning without a shot of caffeine in the morning. The subscription-based coffee service achieves a single-serve experience by delivering pods of fresh, sustainably sourced coffee directly to homes and businesses monthly. Customers choose roasts and a subscription plan to fit their needs.

LRXD was tasked with designing the packages for DripJoy’s seven roasts, coffee pods, and corrugated shipping container for its brewing machine. The firm was also charged with creating the box copy and flavor names: French elation, Colombian cheer, and morning joy. DripJoy asked that the design be “simple, but eye catching,” and different from other on-the-go coffee brands.

LRXD said the right package design could help DripJoy generate customer appreciation and awareness, build loyalty and credibility for its products, and ultimately, sell more subscriptions. The brand aimed to reach a subscription target and stay focused on producing the simple, full experience of quality coffee, professional equipment, and convenience of the subscription and delivery service.

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