PepsiCo has opened a new U.S. $467 million Sabritas plant in Celaya, Guanajuato, Mexico, PepsiCo Mexico says.
The company plans to use the plant to help grow its production capacity, consolidate its presence in the Bajío region, and further strengthen its value chain efficiency in the country. It’s part of PepsiCo’s plan to invest U.S. $2 billion in Mexico from 2025 to 2028.
The plant will feature three production lines and produce products for brands including Sabritas, Doritos, Cheetos, and Ruffles, and will add 66,500 metric tons of production capacity per year for the company.
Watch this video from PepsiCo Mexico on the facility's opening.
The investment grows PepsiCo’s workforce in the region as well. The Celaya facility will create 210 new specialized jobs directly onsite, and add about 800 jobs indirectly through logistics, transportation, and agriculture. That raises PepsiCo’s workforce presence in Guanajuato to nearly 2,900 jobs.
Supporting the site will be 34 distribution centers and over 1,100 routes, adding to the supply chain in the area.
The new plant will also contribute to PepsiCo’s integration with Mexico’s agriculture. The company uses only domestically sourced potatoes in Mexico, sourced from over 40,000 Mexican farmers. It purchases about 20% of Mexico’s potato production. PepsiCo also grows about 90% of its agricultural inputs in Mexico, including all the white corn used across its product portfolio.
Through the U.S. $2 billion investment and new Sabritas plant included in it, PepsiCo is contributing to the country’s economic, industrial, and agricultural growth, the company says.
